Introduction

 

    John Ruskin, the renowned English writer, and philosopher once said that “Quality is never an accident. It is always the result of intelligent effort.” These wise words are in direct application to the motto and standard of excellence that Kalo has achieved. Kalo is a hemp-infused seltzer water drink. It is distributed in 12 different states and locally grown in Lincoln Park Nj. The Kalo team prides itself in its ability to create products that are free of preservatives, impurities, and artificial flavoring. Kalos team has cultivated their delightful blend of hemp and natural flavors after spending upwards of two years fine-tuning their product. Through the analysis of the business strategy, management information systems, and the manager whom we will be interviewing; Lucy George, we seek to give a well-rounded picture of the company and how its information systems have enabled it to reach the level of success that it currently stands at. The first topic of discussion would be the business strategy and what kind of research was conducted to determine the opportunity of their intended market.

Official Webpage: Kalo Hemp Infused Seltzer| Drink What Makes You Happy – Kaló (drinkkalo.com)

Social Media Handle: @drinkkalo